vegaPort - Email Marketing Features


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Email Design
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Fully tested beautiful templates
We don’t give you a 100, but 10 very good templates to get you started. We believe every organization should have its own unique template. You don’t want your subscribers to receive the same identical template from 5 different people! Our templates have been tested in every relevant inbox for rendering and delivery (Gmail, Yahoo, MSN, AOL, Hotmail, Outlook, Thunderbird, Lotus, Apple Mail and many others. They are also tested for 100% delivery against every Major spam filter - Barracuda, Brightmail, MessageLabs, SpamAssassin, Gmail, Hotmail, Apple Mail, Outlook and others.
 
Powerful HTML Editor
Use our Word like HTML editor to build beautiful emails. Simple, intuitive and easy to use. Built in spell check, dead simple image and graphics import/insertion and direct HTML coding capability. Plus simple to embed and edit HTML tables, special symbols, emoticons, underscript/superscript and more.
 
Easy Email Import
Easily import your HTML email into our editor. Just select the file from your computer and press upload.
 
Personalization
Since vegaPort is also a sophisticated CRM application, we allow you to personalize your messages across a vast number of variables. Where most other providers only personalize names, we allow you to embed auto-merged variables for phone numbers, addresses, job titles, departments, employer, birth date and more. 
 
Forward to Friend Tools
Have your subscribers forward emails to multiple friends and track the forwards to measure viral impact of your emails.
 
Storage
Get 20MBs of storage free - data, images, graphics, documents..
 
Image and Media Folders
Easily upload and insert images and media into your emails.
 
SureScan
Our email rendering and spam testing service helps you test your messages across all major inboxes and spam filters before sending them out. This service is a paid add-on, but if you don’t wish to embarrass yourself, its quite priceless.
 
List Management
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Automatic Processing
vegaPort automatically adds subscribers who sign up Through your vegaPort lead generation forms. Unsubscribe's and hard bounces are automatically suppressed and removed from future mailings. Total compliance, peace of mind.
 
Automatic Insertion of Can-Spam Compliance Data
We automatically add your physical address and an unsubscribe link to each mailer you send out. You just need to fill out your compliance data once and we take care of it from there.
 
Double Opt-in
Send confirmation emails to leads before adding to database. Improve quality of your leads.
 
Autoresponders
Automatically send emails when preset conditions are met.
 
Simple List Creation and Management
Create lists by importing your subscriber data directly into vegaPort. Super useful when you switch from your current expensive provider to our free service. You can also add subscribers individually and combine lists. Plus, automatically add subscribers to database from lead capture forms.
 
List Segmentation (not!)
We don’t offer list segmentation. Why? Because no matter what we build, you would be better off managing segmentation on desktop applications like excel. You can use sophisticated filters and run any kind of analysis you can dream of. Why replicate something when you can't match it. Export your unsegmented lists from vegaport in any file format (csv, tsv, excel etc.), process in your favorite application, and easily re-import the segmented lists into vegaPort. Done!
 
Lead Capture Forms
Easily create lead capture forms. Customize them to suit your branding and post anywhere - your website, blog, landing pages etc. When customers fill up the forms, the data will be automatically added to your database.
 
Custom Opt-out Landing Pages
When one of your subscribers opts out of your list, we allow you to redirect the user to your own custom landing page so you can recapture the user by offering incentives. Helps prevent list attrition and keep your list growing rather than shrinking (Paid feature)
 
Reporting
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View Tracking
Track number of views and when they happen
 
Click tracking
Track every click, when it happened and how many times each link was clicked.
 
Bounce Tracking
Track which emails bounced and why.
 
Unsubscribe Tracking
Track which customers unsubscribed from future mailings
 
Lead and Contact Tracking
Track which new leads and contacts were created from your campaign
 
Subscriber Level Views
View interactions of each subscriber with all your campaigns.   Which campaigns they received, which they opened, where they clicked ...
 
ROI Tracking
Keep track of the economics of your campaigns by adding financial data and automatically generating ROI measures.
 
Report Data Download
Download your campaign reporting data and analyze in your preferred application.
 
Deliverability
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Email Authentication
Emails authenticated with DKIM, SPF, SenderID frameworks to increase trust in your messages and improve delivery ratios
 
ISP Feedback Loops
We receive constant feedback from all major ISPs regarding the performance of messages sent from our servers. Using this data, we constantly fine tune our delivery settings and policies to ensure best delivery ratios
 
Automatic Bounce Processing
We automatically classify bounced messages to understand the reason for the bounces. Based on the classification, we automatically resend or suppress the address in the database.
 
IP Pools
Like all professional ESPs, we maintain a pool of IP addresses from which messages are delivered. This helps minimize disruptions, maintain IP reputations and channel messages through the most optimum settings
 
SureScan
Our email rendering and spam testing service helps you test your messages across all major inboxes and spam filters before sending them out. This service is a paid add-on, but if you don’t wish to embarrass yourself, its quite priceless.
 
Whitelisting
We whitelist our IP's to bypass spam filters where possible
 
Data Security
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We hold your data in state-of-the-art data centers with highest level of security and full fail-over protection. We also regularly back up all the data to ensure disaster recovery. Like any respectable SaaS provider, the complete privacy of your data is ultra critical to our business. If we lose it, we lose our business.
 
CRM
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Leads
Create and track leads through the sales cycle. Create lead directly, automatically from lead generation forms or import from other applications.
 
Contacts
vegaPort is also a powerful contact manager. Keep track of all your contacts, collect detailed information, organize contacts hierarchically within organizations, keep track of campaigns sent to them and more.
 
Opportunities
Keep track of all your sales opportunities. Track their progress through the sales pipeline -- ensure no lead or opportunity is lost for lack of organization, responsiveness or speed. Feed into dashboards to generate a broad picture of your sales pipeline.
 
Accounts
Keep track of all organizations you do business with -- customers, suppliers, vendors, analysts, consultants etc. Record all relevant data and keep track of interactions.
 
Dashboards
Summary charts of overall sales pipeline with drill down data
 
Workflow
Meetings, Notes, Tasks.. Organize meetings between team members, record Notes and attach to specific records (contact, account, leads..), and set up Tasks and track progress. Record emails and phone call notes into Notes module and attach to specific records -- record permanently.
 
System Features
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Super simple Import/Export
No limits on volume. Preset formats for Salesforce.com, ACT, MS Outlook and Jigsaw. Many possible formats - csv, tsv, custom formats..
 
Mass Update
Change data in many records simultaneously and save enormous time. You would want to pay us extra for this feature. (don’t worry, we're still free)
 
De-duplication
Easily find duplicate records in your database and merge them. Prevent confusion and mistakes.
 
Simple Search & Filter
Search through records in any module. Use various criteria to refine your search to quickly get what you need. Create lists and groups of records based on criteria.
 
Audit Trail
Keep track of changes made to records. What was their address before? What was her phone number in the previous position? Was some change made by mistake?
 
Communication Tracking
Across modules, we allow you to see the stream of historical interactions between your organization and other parties - customers, vendors, suppliers, prospects, leads. Institutionalize your data and relationships, easily collaborate across organization and split tasks between team members.
 
Auto-Generate v-cards
Create v-cards for contacts with single click of a button
 
Wizards
step by step screens to walk you through setting up campaigns, creating lead gen forms and exporting/importing data.
 
Multi-user Management
Create as many users as needed. Assign leads, contacts, opportunities, accounts to specific team members. 
 
Linkedin™ Integration
See Linkedin™ profile data for your accounts and leads directly from vegaport.
 
Skype™ Integration
Make Skype™ calls directly from vegaPort. Just click the phone number and start the call.
 
Services
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Training
While we made our system as intuitive and simple as possible, we recognize that any new software needs some training. We offer a pretty comprehensive set of tutorials that should help you get started. We are constantly improving and adding to these tutorials as well. In addition we have a community system in place where you can ask questions and get answers from other users of our services or from our own staff.
 
Community
Pravega also has an online community where you can interact with other users of our services. You can ask questions, learn tips and tricks, make direct support requests, give feedback, suggest features and just help us make a better product. You can also exchange ideas with other users on anything and everything related to marketing.
 
Marketplace (coming soon..)
Our marketplace gives you the opportunity to buy and sell digital assets to enhance your marketing program. You can buy or sell email templates, stock content or even services with other participants.
 
In the works (but don't hold your breath)
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MS Outlook™ integration
Gmail™ integration
MS Office integration
Customer Service Modules
Automatic Email Archiving
 
Contract
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No Lock-up
If you wish to switch to another provider, you can easily export all your data and migrate to another service.
 
No Commitments
You will naturally be required to follow our terms of use, but there are no other commitments on your part (in other words, don’t abuse our service, that's all). However, please be aware, this service is only available to members of the Pravega Network. If you decide to leave our Network, you can no longer use our service. (Of course, we will allow you to export and migrate your data).
 
 
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